Titel:                                      Leverera mera ? En fallstudie på Volvo Trucks Författare:                                             Erik Bylund & Johan Kristensson Handledare:                                            Ulf Aagerup Nivå:                                      Kandidatuppsats, Internationell Marknadsföring (15hp), VT 2014. Nyckelord:                                              Sponsring, Leveraging och Ambush Marketing Problemformuleringar:       - Hur använder Volvo Trucks leveraging i samband med deras sponsorskap?- Hur motverkar Volvo Trucks Ambush Marketing i samband med deras sponsorskap?                                           Syfte:                                      Syftet med uppsatsen är att undersöka och beskriva hur ett aktivt sponsrande multinationellt företag på B2B-marknaden använder sig av leveraging i samband med deras sponsorskap för att öka nyttan av deras investering. Vi vill även undersöka undersöka och beskriva hur de motverkar Ambush Marketing i samband med deras sponsorskap för att skydda deras investering.                      Teoretisk referensram:         Kapitlet inleds med grundläggande teorier kring sponsorskap för att sedan gå vidare till beskrivning av termerna leveraging och Ambush Marketing. Metod:                                   Fallstudien har genomförts med en kvalitativ undersökningsmetod och en induktiv ansatts. Personliga intervjuer med högt uppsatt och kompetent personal inom Volvo Trucks legat till grund för insamlingen av våra data. Empiri:                                   Empirin presenterar de kvalitativa intervjuer som gjorts med respondenter inom Volvo Trucks. Analys:                                   Analysen jämför den insamlade empirin gentemot den teoretiska referensramen. Slutsats:                                 Volvo Trucks använder sig av en omfattande leveragingstrategi där de genom sin 360-approach försöker vara närvarande på samtliga plan och kanaler. Det finns ett klart fokus på aktiverande leveraging med avsikt att bygga och stärka kundrelationer.

Volvo Trucks is the second largest manufacturer of heavy trucks, with factories in several countries and with around 21 000 employees. At the plant in Tuve, trucks have been built since 1982 and the activity mainly consists of producing side members and to assemble and packing kits of trucks. In 2005, the factory in Tuve launched the ambition to be the first carbon dioxide neutral vehicle factory in the world. This will be implemented by streamlining and investing in renewable energy. The aim of this degree thesis is to map the usage of energy within production, and also to prepare a method to measure key figures (use of energy per produced unit).

This report examines the possibility of optimizing troubleshooting log files generated when constructing new Volvo Trucks. Errors occur when CAD models are stored and managed by the versioning system PDMLink. By developing a new diagnostic tool, Log Search, the troubleshooting process is automated and thereby streamlines the current manual search..

When the emissions from the diesel trucks today accounts for a large part of the total emissions from the road traffic, the trend with a more extensive use of diesel trucks for transportation will therefore lead to increasing carbondioxide emissions to the atmosphere. Because of the fact that technical progress in the form of optimized engines and shifts in the means of transport sometimes result in even greater emission levels, other solutions to this problem must be studied to decrease the emissions of carbondioxide from the diesel trucks. The purpose of the thesis is to show how a decrease of the carbondioxide emissions from diesel trucks in Sweden can be achieved in a costeffective way by the use of a carbondioxide tax and a differentiated vehicle tax. The method used in order to fullfill the purpose of the thesis is studies of literature, mainly of public government reports. Literature of enviromental economics will be used to show the need of a tax and how to determine the dynamic effective carbondioxide tax in steady-state.

Syftet med vår studien var att fördjupa oss inom fusionsteori och dess managementproblematik det innebär, i samband med en fusion. Genom att göra en simulerad fusion mellan Volvo PV och BMW hoppades vi kunna få förståelse för fusionsteori. Förutom detta granskade vi om uppköpet av Volvo PV från BMW:s sida innebär bättre synergieffekter för dessa bägge företagen och om samargbetet gynnar Volvo bättre än vad det gjorde med Ford. Vårt resultat visade att fusionen mellan BMW och Volvo skulle gynna båda företagen. Kvalitéer som de båda företagen besitter skulle stärka de båda varumärken jämtemot deras huvudkonkurrenter.

The Volvo Trucks plant in Umeå is a highy complex manufacturing facility where the same production line handles a variety of different models. This require flexible and agile processes with high quality standards. This thesis studies the flow of material through a production line and how Volvo can use their existing manufacturing monitoring system to optimize the flow of materials.The goal with the thesis is to identify eventual problems with the flow of materials and to deliver a few proposals on how the production line can improve its productivity. The theory of LEAN, Just-In-Time and Supply Chain Management serves as the scientific reference to this project. By analyzing the flow of material, performing interviews and observing the processes a few problems are identified.

Är det möjligt att via sätet öka säkerheten och samtidigt förbättra körupplevelsen för yrkesförare?Med fokus på form och uttryck har jag tillsammans med Volvo Trucks designat ett haptiskt förarsäte som genom vibrationer och ljudikoner informerar föraren om faror och navigering. Med syftet att minska arbetsbelastningen i en tid när digitala hjälpmedel ökar men riskerar att överbelasta vår visuella perception. .

The research within the management control systems-field and more specifically performance management has been rather shallow and not much has happened the last decades besides the balanced scorecard. The researchers see a lack of studies focusing on the effects of an integrated performance management system and also how it affects the different hierarchical levels and the tasks to perform.We decided to perform an essay with case study-characteristics by looking at both the strategic and tactical level at Volvo Group, or more specifically Group Trucks. We performed three different interviews, one at the group level and two at the division level. The aim was to see what effect an integrated performance management system had on the tactical level (i.e. the divisions).Our findings and corresponding analysis suggested that Volvo was a rather centralized company in order to get the performance management system to work by enabling a ?weekly control?.

This thesis has been conducted at Volvo Bussar ABunder a period of ten weeks. Within the organizationVolvo, the work is conducted with leaders and teamson every level; from production to top management.They have three tasks, besides executing their dailywork, they are expected to actively work on improvingtheir individual work as well as themselves as persons.The two latter are future value adding activities for theorganization. When doing so, however, it has beennoticed that they often lose the grasp of their dailywork. The question that consequently arises is whythis happens. Is it because of lack of time or it isbecause the co-workers do not have the competenceand simply do not know how they are to execute thethree tasks? Or, is it because the motivation to executethe three tasks is not enough? With this in regard, thestatement of issues for this bachelor thesis were thefollowing: how can the conditions for leaders and theteam be improved, in order for them to execute thesethree tasks.To find out why the execution of these threeassigments did not always succeed, the decision wastaken to conduct a survey and interview study in reallife and at the plants.

Globalization and demographic changes are forcing today?s companies to be more competitive in order to reach success. The increasing competition is proving a challenge for companies to recruit and retain competent, talented staff. To meet these challenges, Talent Management was developed during the 1990s and supplies a new and innovative way to deal with personnel management. Due to Talent Management being a relatively new theory, there is at present no generally accepted definition of the theory.

Sekretessbelagd.

The study was carried out as a time study of five wood chippers placed on trucks,so?called huggbilar. They are trucks with built?in wood chipper, chip bowl and crane pulling a chip trailer. The system is used for chipping wood fuel, transporting, and delivering the chips to heating plants.

This thesis was commissioned by Volvo Powertrain, where manufacturing and assembling of transmissions is performed, which is used in the company's trucks and buses. The thesis has consisted of a case study that intends to study the problem areas in the current proposed activities and continuous improvements in the assembly department in the Volvo Powertrain facility.In the current situation, the proposals that are submitted by the employees suggest mainly minor improvements. The proposals concern for example, labelling of materials boxes and holders for tools, which do not generate any significant profit for the company. Directors and executives want an increased amount of proposals with a more results-oriented type, in terms of reduced costs, time consumption and stops, and improved quality. The company would also deal with the problems that arise when implementing improvements in the production.

This thesis has been conducted at Volvo Bussar ABunder a period of ten weeks. Within the organizationVolvo, the work is conducted with leaders and teamson every level; from production to top management.They have three tasks, besides executing their dailywork, they are expected to actively work on improvingtheir individual work as well as themselves as persons.The two latter are future value adding activities for theorganization. When doing so, however, it has beennoticed that they often lose the grasp of their dailywork. The question that consequently arises is whythis happens. Is it because of lack of time or it isbecause the co-workers do not have the competenceand simply do not know how they are to execute thethree tasks? Or, is it because the motivation to executethe three tasks is not enough? With this in regard, thestatement of issues for this bachelor thesis were thefollowing: how can the conditions for leaders and theteam be improved, in order for them to execute thesethree tasks.To find out why the execution of these threeassigments did not always succeed, the decision wastaken to conduct a survey and interview study in reallife and at the plants.

This report describes the development of a web site for co-workers on leave of absence at Volvo Cars Engine AB and graduated students at Volvo Upper Secondary School in Skövde. The aim of the web site is to be a complement to existing communication channels in the promotion of the contact between the target group and the company. The work was divided into two parts; the first consisting of a preliminary study used to identify the information which the target group finds absent in their absence from their place of work/school, and the second part consisting of the development of a proposition of content layout and web site design. The finished proposition was presented along with a couple of alternatives for the technical implementation. The information department at Volvo Cars Engine AB in consultation with Volvo Cars IT will carry on the implementation, administration and further development of the proposed solutions..